We’ve changed. It’s time for people to see that.
Time and cost efficiency are becoming increasingly important in day-to-day medical practice. However, this must not come at the expense of patients’ well-being. In every case, the optimal balance must be struck anew.
One way to achieve more for patients lies in innovative medical devices. Genuine innovation, in the true sense of the word, which makes a decisive difference in everyday life. Innovation that improves quality of life – for everyone involved.
This realisation has had a profound effect on us in recent years. It has driven our evolution from a product manufacturer to an integrated medical partner. We have pooled our expertise and now combine research, development, production, sterilisation, logistics and service.
Positioned in this way, we can and want to help shape the future of medicine. Over the years, this has become the core of our identity: pioneering the future of medicine.
And you can now see, feel and experience this identity for yourself – in our new brand identity.
Improving quality of life, innovation by innovation.
That is our mission. And it is therefore our yardstick for innovation:
Does a product improve the quality of life for everyone involved?
Our Values
To fulfil this mission and create a culture that embodies our identity, we are guided by three fundamental, non-negotiable values:
Empathy
For us, people are at the heart of everything we do. We treat patients, customers, users and one another with respect and as equals. We listen, seek dialogue and incorporate the perspectives and lived experiences of everyone involved into our solutions – because only in this way can they offer genuine added value.
Integrity
Integrity is essential in medicine. We adhere to the highest ethical standards – from development and production right through to our collaboration with partners worldwide. In doing so, we are guided by what is medically sound and socially responsible. We are reliable at all times, we keep our word, and we take responsibility for our actions.
Expertise
We learn from one another and strive together for excellence. We combine decades of experience and extensive specialist knowledge with foresight and a user-centred perspective. This enables us to translate new scientific findings, regulatory requirements and other developments into solutions that are medically sound, work in everyday practice and have a long-term impact.
Logo
A more compact design makes our logo flexible enough to be used across the wide range of channels in which we are now active. Otherwise, it remains true to itself – perhaps even a little more so, as the optimised design language pays homage to the logo from its early years.
Keyvisual
You will soon be seeing this new design element quite often. On the one hand, it symbolises the innovation jumps we are striving for. On the other hand, it represents a certain down-to-earthness that stems from our corporate culture.
Visual world
In future, the focus will clearly be on people: we depict human interaction, thereby conveying our core value of empathy and the focus on people that underpins our solutions. To reinforce this, we will be using colour images rather than black-and-white ones in future.
Colours
In future, our colours will also place greater emphasis on people: they will become warmer without losing their existing character. Furthermore, the new colour scheme will make our brand identity brighter.
